It’s has only been a couple of days since the Super Bowl, a stupid spectacle in my eyes, and the Super Bowl commercials, which are somewhat less irritating. This year I saw the Bud Light one with a retriever puppy and the Budweiser Clydesdales that reduced me to tears. Blubbering after a 6o second spot that promotes the drinking of beer is the height of lunacy but I succumbed.
What was far more annoying was when I heard about the Bob Dylan commercial for Chrysler. I didn’t watch it live, but my husband came into the bedroom after the game and told me about it. He was mildly surprised but I almost gagged.
Bob Dylan, the scrawny anti-hero of my youth. This was the guy whom I have looked up to as the King of Cool, rough around the edges, scornful, and cynical. At the last concert when I saw him live, he refused to even look at the audience but kept his back to us the whole time. Arrogant but at least in keeping with his disdain for convention and his jaundiced view of humanity.
I said, “Chrysler?”
“Yeah,” said hubby, “and it lasted almost two minutes. Weird.”
Then yesterday I watched it. Well, I watched half of it. I could not watch more than one minute. His grizzled grey hair was dyed brown and his accent, very fake cowboy. I tried to believe that he was singing for Detroit, the underdog city. I wanted to believe that he was donating all the money from the commercial to rebuilding a city that deserved to survive, but not because of General Motors, or Dodge, or Ford.
I was just fooling myself. When he started singing about the greatness of America, I wanted to yell, “Hey, what’s wrong with you, you dick? Did somebody tie you up, drug you, threaten you, and force you to get a dye job? What happened to the rebel who knew that this rhetoric about America The Great is bullshit?”
He just sold out. Like Dennis Freaking Miller. One day, a frothing radical, the next a Fox show host. He became like his own lyrics. He serves somebody, but somebody that smells like a goddamn Republican.
“You may call me Terry, you may call me Jimmy
You may call me Bobby, you may call me Zimmy
You may call me R.J., you may call me Ray
You may call me anything but no matter what you say.
You’re gonna have to serve somebody, yes indeed
You’re gonna have to serve somebody,
Well, it may be the devil or it may be the Lord
But you’re gonna have to serve somebody.”
The Times They Are A-Changin’. They certainly are. Fucking A.